The Safety Harbor Chamber of Commerce is a thriving local organization connecting businesses, residents, and visitors across Safety Harbor, Florida. As a Chamber member, I contribute content creation centered around Lyla — the Chamber’s beloved office dog — taking her out to visit local member businesses and capturing authentic, community-driven content that brings the Safety Harbor community to life.
What I Handle
- Create and post original content 2x per week across 3 pages
- Take Lyla to local Chamber member businesses to capture photo and video content
- Post to the Chamber member Facebook page, tourism Facebook page, and tourism Instagram
- Engage with comments on posted content
- Track performance and engagement analytics across all 3 accounts using Meta Business Suite
Results
Tourism Accounts (Facebook + Instagram)
Since beginning content creation in April 2026, the Safety Harbor tourism accounts have generated:
- 11,300+ total views across Facebook and Instagram
- 4,100+ unique viewers
- 10+ hours of total watch time
- 42 new followers and growing
- Top performing post reaching 4,455 views organically
- Content interactions up 5.7%
All organic. No paid promotion.
Chamber Facebook Page
The Chamber Facebook page reaches an established community of 6,700+ followers. Below are highlights from top performing Lyla content.
- Lyla at Gigglewaters: 2,382 views, 75% reached beyond existing followers
- Lyla’s View at Bassano Cheesecake: 1,975 views
- Lyla Making Her Way Through Safety Harbor: 1,613 views, 42.5% hook rate
- Out Exploring Safety Harbor with Lyla: 1,394 views, 42% hook rate
All organic, no paid promotion.
Content Highlights
